Search Engine Optimization (SEO)

On-Page SEO

Search Engine Optimization involves many factors for effective search engine results. Intelligent use of keywords or key phrases is one important factor that affects your website's rank and position in the Search Engine Results Page (SERP) when compiling your on-page SEP factors. Relevant keywords should appear in the web content in proper prominence, density, proximity, and frequency or the website could be declared as SPAM which will cause a nightmare and major indexability issues. Using proper keyword placement in the creation of a web page can prevent this type of issue, but take caution because indexing affects the life of your website.

Multi-tiered SEO Services

What steps are needed to get people to find your Website?

There is a multi-tiered approach to incorporate SEM and SEO services. Our goal is to dramatically increase the likelihood for your potential clients to find you with ease and then when they find you, find what they want quickly and easily (conversion). 

The main tiers we incorporate into this system are SEO, Reputation Management, and Location based services to. These segments include a list of the recommended marketing channels for the program associated campaigns, and a roadmap for adding these channels. This grows organically and sustains your business throughout economic cycles.

SEO is the foundation for your Website to get found on the internet.  Without it you are just taking up space, aimlessly floating around the internet.  The process starts with an in depth analysis of the product or service your site promotes, this yields a comprehensive list of keywords or key phrase  that are relevant to your services.  The keyword list is then vetted and useful  contents is generated and optimized for each keyword.  your site will only be tagged by search engines with keywords that exist on it, this gets the search engines to begin crawling your website basically creating indecies with pages and used keywords in each. 

Our search engine optimization services focus on organic (FREE) search placement. Organic rankings are results that you get for free as an outcome of your optimization efforts and they will have a lasting impact on your placement n the search engines as a result of targetted keywords and their cprresonding search quires. The SEO process includes proper targeted keyword implementation, relevant link building, and constant web analysis. SEO involves an initial build and a comprehensive maintenance structure to monitor targeted keyword position and increase site discovery.

The following are the main goals of Search Engine Optimization:

  1. Improve web presence and get free / organicly traffice to your site.
  2. Improve traffic quality: get high rankings for exactly those keywords that bring visitors with the best conversion rate.

Custom SEO Plans

We provide custom SEO plans :

  • Keyword and content generation.
  • Back Link generation
  • Article generation, optimization and publishing
  • PR publishing
  • Local search optimization
  • Reporting and analytics
  • Sitemap generation and submission

 

On Page Optimization

Here are some SEO tips/definition for the DIY optimization:

Keyword Prominence

In on-page optimization, prominence is a measure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area (the body text if you are analyzing the whole page or the title).

Keyword Density

The percentage of words on a page that are similar to the words used in the query (recommended level 3-7%)

Keyword Frequency

Frequency is the number of times your keyword is used in the analyzed area of a page. It does not depend on the total number of words on your web page, it’s an absolute count.

Keyword Proximity

how close keywords that make up your key phrase are to each other in the text. The closer keywords to each other the better, as long as the sentences and paragraphs make sense. The logic of the search engine calculates relevancy based on the Proximity of the keywords (how to close to each other)

Keyword Stuffing

Is the fake insertion of keyword words and key phrase to increase the density of these keywords on a page (it will be considered as SPAM by all search engines)

 

Website Design & Support