As of April 2012, Google implemented the Penguin Update. Penguin is just a name for an advanced algorithm that is already affecting searches. The new algorithm uses modern search engine optimization (SEO) techniques and practices and applies them to the webmasters standards through Google. The reason behind the Penguin update is to penalize and prevent websites from clouting search engine ranking and accuracy. No matter what color hat you’re wearing, the Penguin update has drastically changed the landscape of SEO and enforced the well known SEO best practices.
Penguin is designed to promote guidelines and good online habits for SEO practices. Using hidden links, poor content, hidden text, and doorway pages to manipulate search engine results, can ultimately penalize your website. This affects your website by lower its page rank and visibility to potential clients or page visitors.
The Google Penguin Update also rewards efficient and practical SEO users by placing them higher in search rankings. One of the first crucial aspects to finding a successful method for Penguin is through keyword placement. Using correct keyword placement increases the contents relevancy with articles in correlation to what the searcher is looking for. When implementing keywords, use 2-4 word phrases (for example in a page that has less than 400 words total). These phrases should then be used 2-3 times throughout your article. Anything more than these guidelines is typically referred to as ‘keyword stuffing’, this is where websites jam as many keywords in as possible to hopefully generate more hits. The use of better keyword placement makes your content flow with Google’s algorithm making searches connect with your information. Using different keywords on different pages allows your site to connect with more than one search engine term, therefore creating more hits for different terms. When working through Google and Penguin, make a reminder to refrain from using italicized, bold, and capital letters for your keywords.
With the importance of keyword placement, also comes the importance of the content that goes out. Through the Google Penguin update, creating duplicate content, pages, and activity, will ultimately impact overall page rank. Stopping duplicated content through Penguin means stopping spammers who deliberately duplicate content in order to maliciously change search results. Even the most white-hat SEO techniques need to be conscious of their material and sites that go live. Avoid using material that repeats it’s self in content and amount duplicated, instead focus on original thought and writing structure that is exact and concise.
Over linking or over optimizing throughout a website also carries the possibility of ruining page rank or site credibility. Although linking building plays a tremendous role through SEO, some websites tend to get carried away. Penguin’s operation is designed to detect websites that overuse links or fail to link content relevantly. Google’s algorithm looks out for linking where a majority of the words in a sentence are being used as links. To prevent websites that use links that have little relevant content in an effort to advertise or promote their sites will now be moving in the wrong direction. Link building can be a valuable tool for off-page SEO work, however overdoing it can significantly affect the search rank of your website. Google’s Penguin update searches for organic, relevant material, failure to correspond and linking randomly will have direct setbacks.
The proper representation of your site is a delicate topic; it not only involves your business and website, but your reputation as well. Google’s Penguin update focuses on providing guidelines to ensure websites offer what they actually promote. Cloaking is a practice used by sites where they display a website one way through Google, yet it’s an entirely different site when you show up at the home page. Penguin implements practices so sites that fail to follow the guidelines will be affected through search engines. Therefore internet users looking for specific sites have a better chance of finding what they want quicker and more accurately. Internet users don’t want to be tricked or lured in. Not only will cloaking lower search engine ranking, but push potential site visitors away.
The Penguin update confronts malicious badware head-on. Google is cracking down on websites that install any spyware, viruses, or trojans. Penguin was created for the sole purpose of making search engines quicker, more reliable, and user-friendly. By cutting off harmful objects and the useless material poorly maintained websites can be penalized, and legitimate websites can rise with relevant searches.
Google recent update specifically targets websites that are using hidden links, poor content, and doorway pages to manipulate search results in an attempt to increase page rank and keyword positioing. In this article we remind our clients and the webmasters of Google SEO best practices as we know it today, read more.